Why Coaches Are So Incredibly Lazy ... And How To Fix It

Picture this: it’s a rainy day outside and you’re lying comfortably on your sofa, watching reruns of your favorite TV shows or your Netflix series of choice, enjoying a cup of hot cocoa. With so many delightful distractions, motivation for coaches can be challenging.

When you’re in a very comfortable position, it’s hard to get up and motivate yourself to achieve your goals in life or business. But we can’t expect our coaching business to grow by itself: leads won’t generate themselves nor will our target markets barge in our doors like a deus ex machina and sign a contract with us.

As a self-employed coach who runs a one-person business, you owe it to yourself to hold yourself to a standard as if you were your business’s salaried employee. 

In this episode, I discuss why I believe coaches are so incredibly lazy and offer advice on how to fix it. I illustrate the correlation between lead generation activity and leads that you make and describe how people commonly make excuses for their lack of monthly sales.

I share realizations I recently had as I was doing my morning sales routine and highlight a more effective way to reach your target market. I also discuss the importance of holding yourself to a higher standard of making sales for your business and explain why you need to have a coach of your own to guide you in your coaching business. 

“There is a direct correlation between the legitimate marketing activity that you do and the number of leads that you generate. We can’t expect results without any activity.”

Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast: 

  • The power of repetition and the most common problem people come to me for help 
  • The correlation between the sales conversations you make and the actual sales you make 
  • What happens to many coaches who aren’t fully on-board with the idea of coaching for a living 
  • Addressing the growth-challenged coach and why networking works for me while it doesn’t for others 
  • Making inroads, lead generation, and the importance of identifying, testing, and validating your target market 
  • An ineffective way to market towards dentists 
  • A question of honesty and looking at the numbers that truly matter to your business 
  • Holding yourself to the same standard as you would a salaried sales employee 
  • Why you need a coach to guide you in your coaching business 

Related Content: 

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