The Parable of the Poop Sandwich

episode 93

Marketing doesn’t get you clients. This may seem like a ridiculous statement to make, but it’s true.

All marketing does is attract attention. It’s what you do with that attention that will make or break your coaching business. 

 Today, I talk about this concept. So, I note that marketing is valuable but that it’s only as good as its targeting.

And, I further note that it will get you nowhere if you don’t have something of value to back it up. I also share a parable and offer two main takeaways. 

All that marketing does is raise awareness about who you are and what you have to offer the world, and it’s what you do with that awareness that counts.  – Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

  • Why marketing doesn’t get you clients 
  • What marketing is, and what it isn’t 
  • The importance of targeted marketing 
  • Backing your marketing well 

Mentioned resources:

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