Should You Sell A Low-Priced Coaching Membership Program?

episode 16

It’s a question as old as time: should I offer low-priced coaching membership programs or subscriptions for my coaching business?

The quick answer is, it depends. Having a low-priced coaching membership program is not the worst idea in the world; having the membership or subscription program as a business model is profitable – if and when it’s feasible.

But, there are several factors you need to assess to see if it’s a viable approach for you. What kind of investments will you need to successfully launch a low-priced membership program? What will it take to sustain such a business model?

Today, I share my thoughts on low-priced membership, continuity, or subscription programs. I share some questions you can ask yourself to see if selling lower-priced membership programs is the right model for your coaching business.

I illustrate the different scenarios where it’ll be feasible for you to sell membership programs and discuss the potential pitfalls of offering low-priced coaching products.

I also explain why you need to think about how much money you want to gain from your coaching business and reveal a great alternative to offering low-priced coaching subscriptions.

“When people say, ‘I believe I can do it,’ there’s often little founding in fact.”

Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

  • How to determine if selling low-priced membership programs is right for you
  • The importance of thinking about what you need to gain from your business
  • Scenarios where you shouldn’t sell low-priced membership programs or subscriptions, even if you like the model
  • Using your previous experiences to assess whether a membership-driven business model is right for you
  • The downside of offering low-priced products
  • The parable of the troller and the dangers of fishing minnows with a fishing line
  • Avoiding an uphill battle and a smart alternative to offering membership programs

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My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

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