We tend to assume that lower prices get us more clients, but the truth is, some clients–generally the best ones–are looking for high prices, because they view a high price as an assurance of quality.
Today, I talk about why it’s crucial not to under-sell or under-price yourself.
I offer an analogy involving my shopping trip in Tuscany, and I explain why pricing is one of the ways you can impact how you’re perceived by your prospects.
“If you want to be seen to be the best, you’re gonna have to act like you’re the best.” – Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- Why looking for a coach is like shopping for a scarf
- The link between price and quality
- Why you shouldn’t under-price yourself
Mentioned resources:
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