Do you really need to be on Clubhouse? Everyone is talking about how it's a must-have marketing tool.
In fact, some people are already crushing it on Clubhouse, but that doesn't mean that it will be a great fit for your business.
A great marketing platform does not always equal business development.
What is more important is that you think about how you spend your time, energy, and attention.
In this episode, I share my thoughts on Clubhouse, and why I am not jumping on it just yet.
I discuss the opportunity costs of new marketing tools and how to see if they fit within your market.
I also share some thoughts from an email conversation I had with my friend Ian Brodie and the increase of marketing noise.
“It does represent a fantastic opportunity. The question is, with Clubhouse or with anything else, can you afford the opportunity cost?” Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- The increase in “marketing noise” in 2021
- Lead Generation through broadcasting platforms
- How marketing platforms don’t always convert into business development
- The opportunity cost of new marketing tools
- Asking what are the businesses in your field doing
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