Other People’s Effort

episode 103

We’ve already noted that it’s possible to minimize effort while maximizing output.

Today, I talk about some ways you can make sure no crumbs are left on the table when it comes to the value you receive from your clients while exerting very little extra effort.  

In this episode, I share the meaning of leverage and the things you can leverage.

So, I note the importance of pursuing other people’s audiences, and I talk about the two different ways you can use referrals to your advantage.

And, I note that, by forming a referral partnership with a competitor, you can make money when you send the clients who aren’t right for you their way.

Then, I talk about what it means to leverage other people’s efforts, and I share the questions you should be asking yourself no matter what kind of business you’re running. 

“Look at how enthusiastically you’re able to sell other people’s services, and sell them, but then take some of that enthusiasm to your own services as well.” – Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

  • How to minimize effort while maximizing output 
  • The meaning of leverage 
  • The two referral methods 
  • Leveraging other people’s effort

Mentioned resources:

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