How To Properly Qualify Your Coaching Prospects

episode 14

Learn how to better qualify your coaching prospects. It’s important.

Sales is something slimy and sleazy for many coaches. The bad news is you need to close deals to make money as a coach, which makes sales and marketing inevitable.

The good news? There is an absolutely easy route to landing sales with your prospects.

No, you don’t have to bang your head against the wall trying to convert people you don’t need to convert – and you don’t have to feel like a fraud, either. The secret? Qualifying prospective clients before working with them.

In this episode, I discuss something dear to my heart, and something too many coaches take for granted: how to properly qualify your coaching prospects and why you need to get into the habit of doing it.

I reveal the four types of qualifications potential clients need to pass before working with them and share some of the questions I ask to assess their qualifications.

I also share an adage about selling and marketing and explain why it’s better to have a client who wants you than a client who needs you, if they cannot be both.

“When you get into the habit of qualifying coaching clients upfront, you’re no longer doing the song and dance routine of trying to sell on sales conversations.”

Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

  • Selling hotdogs to the hungry and what my experience in sales taught me about the qualifying process
  • How the qualification process begins with your marketing and how coaches have misinterpreted personal branding
  • The worst qualifying questions to ask and the wrong way to use disqualifying questions in marketing
  • The Red Velvet Rope Policy and the four qualifications a prospect must have before you work with them
  • The reason you would want a client who wants you instead of a client who needs you
  • Why you still need to qualify a prospective client, even if they initiated the sales conversation
  • Creating desire versus creating need and the beauty of being self-employed
  • Questions you can ask a client to assess their emotional, financial, situational, and conditional qualifications

Resources Mentioned:

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing…for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Similar to this episode ...

The Coaching School Commencement Address

episode 96LISTEN

Disaster-Proofing Your Coaching Business, Part Two

episode 19LISTEN

Why All Coaches Should Sell A $1000 Burger

episode 10LISTEN

Enter your email below to get your free copy of Get your free copy of The Five Things You Need To Do Every Morning To Get More Coaching Clients In The Next 60 Days