In life and in coaching, we have a tendency to try to please everybody, and while it’s your job to please your clients. If you have to sacrifice yourself to do it then sometimes it’s not worth it.
After all, you–not so much your product–are the reason people do business with you.
So, Today I talk about why you should be yourself. I discuss the importance of packaging your intellectual property well, and why you need to make it yours.
And I talk about the value of repetition and of knowing whom you should listen to. Finally, I note that trying to please everybody never works anyway.
“If you try to please everybody, you will end up pleasing nobody.” – Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- Packaging your intellectual property and making it yours
- The importance of repetition
- Knowing who and who not to humor
- Why you don’t need to try to please everybody
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