Everyone talks about the importance of developing your values, your purpose, and understanding your direction, etc.
While it may not seem very important, having this understanding of your values is vital when you're developing a personal brand business, because it helps attract people to you.
It doesn't have to be something on a global scale like world peace or ending world hunger; you just have to know what's important to you.
In today's episode, I look at why you want to develop your “Why You Do It” statement.
I talk about how developing your Why is so important for your business, and how it helps you attract the right people.
I also share my big motivating why and how a nanny's Why helped win me over.
“Why you do what you do is really where you put your stamp of personality and of value into the essence of your business.”
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- What is a “Why You Do It Statement”
- Why it’s difficult to resonate with people if you only work for money
- How a candidate for my son’s nanny won me over with her Why
- What is a value statement
- My big motivating Why
- Attracting the right kind of client with your Why
- Book: The Values Factor, by Dr. John Demartini (see if matt has an affiliate link)
- Book Yourself Solid
- Heroic Public Speaking
Get More Clients in 60 Days!
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My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
Are you ready to get more clients, reduce stress, and increase your bottom line? Claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
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