What is your “$1000 burger?”

Your top of the shelf, bespoke offer that is so high-end, it rarely sells – but when it does, it always attracts the right clients at the right time for the right price? Many coaches shy away from adding a high-price offer to their list of services and programs.

We start believing that internal voice that tells us it’s pointless or silly to offer something that rarely sells; that nagging voice that encourages impostor syndrome and causes us to question ourselves and what is really possible for our businesses.

But ask yourself: what is truly possible if you begin to offer a “$1000 burger’ in your coaching business?

In today’s episode, I discuss the $1000 burger concept and why every coach needs to add an exclusive, high-end offer to their website.

I discuss how your bespoke offer can attract high-end clients and why coaches need to overcome their limiting beliefs around high-price programs.

I discuss how to promote your bespoke coaching programs to entice high-end clients to purchase them and how to incorporate them into your sales funnel.

I also explain how to determine the right time to add an even higher coaching service – beyond your $1000 burger – and why it’s important to always have a high-price offer available on your website, even if it rarely sells.

“There are always people who will choose first-class just because it’s first-class.”

Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• What the $1,000 burger concept is and how it relates to your coaching business
• Why every coach needs to have a bespoke, high-price offer
• The type of clients often attracted to high-end, bespoke coaching services
• Why it’s crucial to crush your limiting beliefs around pricing and begin offering bespoke coaching services
• Determining when to add a higher tier package to your service offerings
• Using your bespoke offers to test the market

Resources Mentioned:

• The Infinite ROI Marketing Letter – Kevin Hutto’s Newsletter

Get More Clients in 60 Days!

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My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

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