What To Do When You Can’t Choose A Target Market

episode 98

When you’re starting out any business, one question can hold you back indefinitely if left unanswered: who’s your target market?

This question always feels like a stressful one because it awakens the fear of tying yourself to a bad decision.

But it doesn’t need to be high pressure. 

Today, I talk about why you need to answer this question even if you’re not perfectly confident about your decision.

I warn against the danger of indecision, and I note that your answer is not a lifetime commitment.

I point out that you can’t know how to run your business until you know your target market, and I share an analogy to make this fact obvious. 

“You are not making a lifelong commitment to any target market that you choose today, but by choosing a target market…you are making a commitment to your business to be able to move forward.” – Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

  • Why your initial target market decision isn’t a lifetime commitment 
  • The danger of indecision 
  • Why knowing your target market is crucial 
  • Why you don’t have to announce your target market  decision to the world 

Mentioned resources:

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