Every coach needs to deal not only with the question of pricing, but also with the matter of convincing your client that your price is reasonable.
Today, I share a few different ways you can do this.
I talk about the power of emotion, and I note the power of the question “How much is a client worth to you?”
I also talk about how you can play with the math to take your client’s proposed price down to the ridiculous.
“If the emotion is strong enough, pricing objections are handled automatically.” – Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- The importance of repetition
- The power of emotion
- Playing with math to reveal the ridiculousness of a price proposal
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