The temptation is strong to overthink raising your prices, but the truth is, “for the hell of it” is generally a good enough reason to do it.
In this episode, I explain why that is and offer some other reasons it’s probably reasonable to raise your prices.
Today, I share a story that illustrates why a loss of clients isn’t necessarily a good reason not to raise your prices, and I note that you usually won’t lose as many clients as you’d expect.
So, I emphasize that you don’t have to justify your prices to anyone, and I note that people who pay more tend to be better clients.
Also, I also introduce Michael Port’s five reasons you might want to raise your prices.
“If you’re not invested in it financially, you’re probably not invested in it emotionally.” – Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- Why you don’t have to justify your prices to anyone
- Why people often aren’t driven away by higher prices
- Why people who pay more tend to be better customers
- Michael Port’s five reasons you might want to raise your prices
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