People often conflate the need for more sales with more marketing. This often means people will put more time into developing leads and keep focusing on potential clients.
But the real question you have to ask yourself is if you developed 200 marketing leads, would you necessarily turn all these leads into sales?
If not, then you need to focus on your ability to talk with people and sell your product or service.
Today, I talk about why you need to focus on sales conversations and what you can do to initiate those types of talks.
So, I clarify the difference between worrying about obtaining marketing leads and closing sales.
Then, I also discuss why you shouldn't feel guilty about trying to initiate sales conversations and help show why people aren't always mad when talking about sales.
So, I also share a script of questions you can use to help transition conversations into discussing sales and the most important question you should keep asking.
“If you have a room with 100 people, and 100 people don't know what you do or how you can help them, then don't be surprised if you don't do business with them.” – Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- Clarifying the difference between sales conversations and marketing
- Understanding who you serve and how you help them
- How do you transition from a general conversation to a sales conversation
- Understanding how you can, but likely will not aggravate potential clients by mentioning sales
- A contextual script you can use to transition a conversation into a sales conversation
- Why you need to keep asking “why is that?”
Get More Clients in 60 Days!
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Get More Leads, Prospects & Clients
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