Is there a point to joining a coaching program if all the content is given away and freely accessible? It may seem that there is no need for a coach if all the information is given away, but no one is paying for information.
What truly makes a coach valuable is their perspective and insight that cannot come from passively reading information.
In this episode, I talk about why it’s better to freely give away your highly valuable content.
I clarify why a coach’s services are still valuable despite giving away free information. I also discuss why appealing to your client’s emotional side is just as important as their logical side.
“You’re never paying for the information; you’re paying for the result that comes with the information.”
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- Why you want to give away highly valuable content
- The only instances where information is a highly traded commodity
- Pre-framing the need for certain information you have
- What is passive consumption
- How a coach is still relevant if all the valuable information is freely accessible
- The importance of appealing to the emotional and logical sides of a client
- Being able to present the same information in multiple ways
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