Everybody knows about return on investment, and everybody knows you need it. But not everybody knows about the different areas of ROI your client may be looking for.
Being able to identify the right area for a given situation can mean the difference between success and failure for your marketing strategies and your coaching business.
I also discuss the importance of keeping your advertised ROI tangible and specific.
Today, I list the four types of return on investment and explore them all, giving examples of each and explaining how you can use them to turn your relationship with your clients into a win-win situation.
“Be sure that the results you are delivering go beyond the advice that people chew on.”
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- The four areas of return on investment
- How you can avoid pitching the wrong kind of return
- The importance of keeping your advertised ROI tangible
- Why you should look for positive, specific outcomes for your existing clients
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