Have you started your coaching journey and thought ‘I get along with coaches, therefore I should try and coach them’?.
Many people starting out are very interested in coaching coaches because they feel they can relate to this group, or they may feel that it’s a very profitable place to start out.
However, if you just think you should coach the coaches, you really need to dig a bit deeper and ask some harder questions, such as what kind of coach do you want to coach?
Today, I talk about what you need to consider if you decide you want to be a coach for coaches.
I talk about some of the alarming trends I’ve noticed for coaches just starting out and how these trends set them up for failure.
I explain why being a “coach for coaches” can be very vague and why that group may not be specific enough to get your audience.
I also discuss the importance of being absolutely clear on the promises you say you can deliver to clients.
“We can teach academically or we can teach from experience. And I prefer when both of those things are true.” – Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- How I came to realize that being a Book Yourself Solid Coach was a good fit for me
- The alarming trend occurring with beginner coaches
- The exposure bias of working as a coach’s coach
- The broad scope of coaches and why it’s difficult to specialize as a coach for coaches
- Being careful about what you promise your clients
- The smaller and narrower your audience is the better
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Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast. The show that talks about marketing…for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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