Whether you’re just starting your coaching career or you’ve been in the field for decades, coaches are constantly bombarded with the question: “Hey, can I pick your brain?”
When you’re just getting started, this simple question can make you feel energized and excited, but after the 6th, 8th, or 10th time, you begin to wonder why you’re not getting paid for sharing your valuable advice and expertise. You realize that “can I pick your brain” is synonymous with “hey! I want free coaching!“
After all, if people truly feel your ideas, advice, and expertise are helpful for moving their lives and businesses forward – why shouldn’t you benefit financially?
In today’s episode, I discuss how coaches should address the infamous “can I pick your brain?” question and the importance of always having an offer to invite people to. I explain what an ‘Always Have Something To Invite People To Offer’ (AHSTIPTO) is and how to use it to attract and convert more clients into your coaching business.
I discuss what your AHSTIPTO offer should look like and the programs and platforms you should consider using to host your AHSTIPTO event. I also discuss how you can prepare for your AHSTIPTO event, why these events shouldn’t be held over Facebook Live, and why providing free information is the key to increasing your revenue.
And you’ll have a perfect answer to “can I pick your brain?” next time you’re asked.
“Protect your calendar. Implement an ‘Always Have Something to Invite People To’ offer.”
Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- Why it’s important to always have something to invite people to
- Understanding what an AHSTIPTO is and how to incorporate it into your sales cycle
- The standard AHSTIPTO offer criteria
- Why you should use Zoom to host your AHSTIPTO event instead of Facebook Live
- How to prepare for your AHSTIPTO events
- How to convert your AHSTIPTO event attendees into prospective clients
Resources Mentioned:
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