Be More Magnetic By Creating A Common Enemy

episode 48

Do you have a common enemy that your audience can rally behind? We often hear the term magnetic personality to describe someone that attracts all the clients, but no one seems to remember that magnetic personalities must also repel.

If you are willing to share your strong opinions about something or someone you hate, this can help you stand out as a rallying point for your audience.

In this episode, I share how to make your personal marketing brand more magnetic and the importance of how you show up in the world lets people know what you're for or against.

I clarify the difference between taking positions against others and public bullying. I also discuss how leading with negativity attracts the wrong kind of crowd.

 

“You want to be the kind of person is invited back onto stages, onto panels, onto television shows, and give your comments to the press, and you're only going to do this if you have a strong opinion.” 

 Matthew Kimberley   

 

This week on Book Yourself Solid® Marketing For Coaches Podcast: 

  • Finding a common enemy for people to rally against
  • Letting people know what you’re against by how you show up in the world
  • How to create a flippant enemy by using “I hate” statements
  • The difference between being against someone and public bullying
  • Why you should never lead with negativity

 

Resources Mentioned:

 

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My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

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