When you’re looking for clients, there are a lot of ways to go about it. One of the simplest, most effective ways is to go to other people’s existing clients.
If you can get someone else’s endorsement, their client base can become your client base.
Today, I look at this strategy: why it works, what’s the best way to capitalize on it, and how it relates to the analogy of the money tree.
I talk about why you should put yourself in front of other people’s audiences for free, how to do it most efficiently, and the importance of getting the endorsement of a highly trusted name.
“It’s never, ever, ever a bad idea to talk to other people’s audiences.”
Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- How talking to other people’s audiences can help you glean clients
- How to use this technique most efficiently
- Why you should put yourself in front of other people’s audiences for free
- The importance of picking a trusted name
- The money tree analogy
Resources Mentioned:
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