Should You Sell A Low-Priced Membership Program?

It’s a question as old as time: should I offer low-priced coaching membership programs or subscriptions for my coaching business?

The quick answer is, it depends. Having a low-priced coaching membership program is not the worst idea in the world; having the membership or subscription program as a business model is profitable – if and when it’s feasible.

But, there are several factors you need to assess to see if it’s a viable approach for you. What kind of investments will you need to successfully launch a low-priced membership program? What will it take to sustain such a business model?

Today, I share my thoughts on low-priced membership, continuity, or subscription programs. I share some questions you can ask yourself to see if selling lower-priced membership programs is the right model for your coaching business.

I illustrate the different scenarios where it’ll be feasible for you to sell membership programs and discuss the potential pitfalls of offering low-priced coaching products. I also explain why you need to think about how much money you want to gain from your coaching business and reveal a great alternative to offering low-priced coaching subscriptions.

“When people say, ‘I believe I can do it,’ there’s often little founding in fact.”

Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

  • How to determine if selling low-priced membership programs is right for you
  • The importance of thinking about what you need to gain from your business
  • Scenarios where you shouldn’t sell low-priced membership programs or subscriptions, even if you like the model
  • Using your previous experiences to assess whether a membership-driven business model is right for you
  • The downside of offering low-priced products
  • The parable of the troller and the dangers of fishing minnows with a fishing line
  • Avoiding an uphill battle and a smart alternative to offering membership programs

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