How To Be More Confident When You're Selling Your Coaching Services

If you don't feel confident, how can you be confident when selling your coaching services?

For many of us in the industry, the picture of a successful coach is that of a radiant person brimming with vibrance and enthusiasm for their message and services.

One could even say that confidence is a critical part of a coaching business and, if you don’t naturally have it, you should look for it “within” you. But this could be a discouraging thought for anyone who doesn’t think they have it in them in the first place. My take on the confidence piece is that you can practice it by external means. 

In this episode, I discuss how you can be more confident in yourself and your coaching services by cultivating it externally. I illustrate how confidence can help you scale your business and dispel some of the most persistent myths around building sales confidence.

I reveal the two types of confidence and explain why I would rather trust my life to a detached coach than an enthusiastic one. I also discuss the impact of having faith in your sales process and what you can learn from repeatedly facilitating a sales conversation. 

“The cure for a lack of confidence is to get comfortable; the cure to become comfortable is mass exposure. Go out and expose yourself to more sales conversations.” 

Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast: 

  • What we think makes the difference between a coach who’s crushing it and a coach struggling to make their first sale 
  • The role of the coach and how confidence can help your business 
  • The importance of client qualification and the Red Velvet Rope Policy 
  • The relationship between comfort and confidence 
  • Developing sales confidence through repeated exposure 
  • The pitfalls of relying on enthusiasm 
  • The two types of confidence 
  • Anchoring your confidence in a well-structured sales process 
  • How my experience with recruitment sales made me more confident to make cold calls 
  • The prescription for a lack of confidence 

Related Content: 

Resources Mentioned: 

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