It’s easy to say that you should pursue potential clients that are already in your orbit? But how do you create that orbit? What you need is an Always-Have-Something-to-Invite-People-To Offer.
Today, I discuss this strategy. And I Talk about how important it is to have a ready event where the people in your community can interact with you.
Also, I Discuss why this interaction doesn’t need to be a teaching, pick-your-brain moment (although it can be), and why it doesn’t even have to be related to the service you offer.
And I give a couple of examples to drive the point home, including one about a chiropractor starting a sports fan club.
All [the chiropractor] has to do in order to stay connected with his target market is show up, drink beer, and watch football games.”It’s never, ever, ever a bad idea to talk to other people’s audiences.”
Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- The Always-Have-Something-to-Invite-People-To Offer
- Why these events don’t always have to be linked directly to the service you offer
- How to stay connected with potential clients
Resources Mentioned:
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