What is your “$1000 burger?”
Your top of the shelf, bespoke offer that is so high-end, it rarely sells – but when it does, it always attracts the right clients at the right time for the right price? Many coaches shy away from adding a high-price offer to their list of services and programs. We start believing that internal voice that tells us it’s pointless or silly to offer something that rarely sells; that nagging voice that encourages impostor syndrome and causes us to question ourselves and what is really possible for our businesses.
But ask yourself: what is truly possible if you begin to offer a “$1000 burger’ in your coaching business?
In today’s episode, I discuss the $1000 burger concept and why every coach needs to add an exclusive, high-end offer to their website. I discuss how your bespoke offer can attract high-end clients and why coaches need to overcome their limiting beliefs around high-price programs.
I discuss how to promote your bespoke coaching programs to entice high-end clients to purchase them and how to incorporate them into your sales funnel. I also explain how to determine the right time to add an even higher coaching service – beyond your $1000 burger – and why it’s important to always have a high-price offer available on your website, even if it rarely sells.
“There are always people who will choose first-class just because it’s first-class.”Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- What the $1,000 burger concept is and how it relates to your coaching business
- Why every coach needs to have a bespoke, high-price offer
- The type of clients often attracted to high-end, bespoke coaching services
- Why it’s crucial to crush your limiting beliefs around pricing and begin offering bespoke coaching services
- Determining when to add a higher tier package to your service offerings
- Using your bespoke offers to test the market
- The Infinite ROI Marketing Letter – Kevin Hutto’s Newsletter
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